In market research, a retail census involves conducting a complete enumeration of every unit, item, or person within a given population. This process is similar to a general census in that it involves a full count of all entities within a specified area or location. The purpose of a retail census is to gather comprehensive data on all retail units, such as stores or outlets, within a particular market or geographical area. This information can include data on the size, location, and ownership of each retail unit, as well as the types of products and services they offer.

Retail censuses are often aimed at understanding the retail landscape within a specific area. The data gathered through a retail census is used to inform business decisions, develop marketing strategies, and evaluate the competitive landscape within a particular market. To conduct a retail census, Neofacts uses a variety of data collection methods, such as in-person surveys and where possible phone interviews.